Catherine is a well known, accomplished Marketing communications executive with 25+ years in the industry. Through her experience she has lead many organizations down a path of success in marketing. Helped grow the Bob's Discount Furniture retail chain from 21 stores based in New England to 100+ stores coast to coast. Catherine is a creative visionary and her experience creating cause marketing campaigns on a national level utilizing strong skills in all areas of MARCOMM. Her exceptional relationship building, strategic planning, market analysis, new product development, and launch capabilities heighten any ad campaign.
Catherine's unique ability to transform external and internal communications into image and business-building activities that increase sales, customer satisfaction and community identity. She is a true visionary leader and innovative problem solver with significant creative, planning, and team-building skills.
Writer/Creator of a show called Movie Watch WTWS-TV 26
Writer/Producer/Host and co-creator of a soft sell advertising show called Cruisin' CT
Field Manager for CVS grand opening efforts Manchester CT as well as outreach efforts
Public Relations/Outreach Director for Bob's Discount Furniture. Created the outreach program for the company and took outreach programs successfully from coast to coast
Created cause marketing national campaign for the non profit Read to a Child, "National Read to a Child Day"
Created successful philanthropically based outreach programs e.g. the RAK program, shelter shopping trips which elevated the philanthropic side of the organization for Bob's Discount Furniture
Consulting work for Ray of Light Farms
Consulting/Marketing work for Channel 3 Kid's Camp
Co-creator of NEBN Company
1. Gate City Chronicles -Episode 074- Cathy Poulin from Bob's Store Outreach Program
2. Tony and Mo Interview Cathy Poulin from Bob's Furniture at Grandma Virginia's Birthday Celebration
3. Cathy Poulin receiving the Dream Catchers Award from the Pajama Program
5. Bob's Outreach at the New York Giants Blood Drive
Southern Connecticut State University
Eastern Connecticut State University
Master of Arts–Elementary Education
Bachelor of Science–Business & Corporate Communications
Awards & Community Leadership
Woman of the Year Leukemia and Lymphoma Society 2008
Franklin Delano Roosevelt’s Outstanding Citizen Award-March of Dimes
Pajama Program Award "Dream Catchers Award"
Consultant for Ray of Light Farm
Board Member–Garde Arts Theatre–New London, Ct